Becoming Community with Investing Latina: Financial Literacy for All

Adelante Nasdaq! — our Employee Resource Group (ERG) which explores Hispanic, Latino, and Indigenous cultures — is a driving force behind our Hispanic heritage and Latinx efforts at Nasdaq. In honor of Hispanic Heritage Month, we’re spotlighting influencers to better understand what being Latinx means to them and the role financial literacy plays in their community.

Jully-Alma Taveras, also known online as Invest Latin, is a Plutus Award-winning bilingual personal finance expert. She writes for publications like CNBC, Time’s Next Advisor, HuffPost and others on money-related topics ranging from saving to investing. On her Youtube channel, she tells stories of money from the perspective of a Dominican-born immigrant living in New York City who went from shopaholic to smart spender and diligent investor. Her money philosophies have inspired thousands of women to live minimally and spend intentionally, so they can invest more.

Please tell us what inspired you to get into the investment space.

There are so many things that inspired me to start investing in Latina: my immigrant family, my failed attempts to take control of my money, and the simple decision to start building a stock portfolio. But what motivated my motivation and my passion the most was to be an example for my community.

I didn’t grow up with many examples of people investing in the stock market or people who were even comfortable talking about money. So when I faced money management challenges, I didn’t know what questions to ask. It also meant that when I wanted to grow my money, I didn’t really know how to do it, I had to do things on my own. Honestly, it looked like a very lonely road. When I started investing Latina, I knew I wanted to create a community where people can ask questions and feel comfortable being curious about money.

What are you aiming for with your social content and influence?

I hope my content can be a resource for people, women, the Latin community and those who feel lost when it comes to money. I want my content to be easy to understand, relevant, funny and above all compassionate.

I hope my influence can help me reach the people who need help the most, not just in America but around the world, especially in Spanish-speaking countries where there are so many more economic challenges. I also hope that what I create and broadcast to the world can show people that even though we all face challenges, there is so much value in hope and optimism.

There is also power in education and community. I never believed in the idea of ​​being self-taught. I believe we are all created by community and that’s what it’s all about: the positive impact we can have on others and the help we can offer others.

What does financial literacy mean to you?

Financial literacy is understanding where you are in your relationship with money. We all have a relationship with money. Sometimes this relationship is new and confusing. Sometimes this relationship is a little stagnant, where it feels like we’re not progressing. But being very clear about it and allowing that clarity to help navigate you to the next best financial place is the foundation for becoming better.

Acquiring financial knowledge doesn’t happen overnight, which many people don’t realize. It is a long journey interrupted by life and financial difficulties. But it’s also something that can really change you as a person in the way you work, rest, and set goals. How we navigate the financial journey has a real impact on so many aspects of life, which is why it’s such a superpower when you’re gaining financial literacy.

How has financial literacy impacted you throughout your career?

Financial literacy and simply understanding the function of money in my life impacted my career trajectory because it helped me to say no to things that didn’t align with my values. To jobs that did not interest me or for which I was not valued.

My financial knowledge has allowed me to take measured risks to propel myself into a teaching career where I am deeply fulfilled. In many ways, I found a lot of purpose just by getting a little more specific about how I managed my income and chose my investments. I learned how to make more money and use all my resources to become a better investor and teacher.

I am grateful to feel this sense of accomplishment and to continue to be an investor who has a vision not only for my career, but also for my life and the lives of the people in my community that I serve.

Why is it important for the next generation, and especially the Latinx community, to be financially savvy?

It’s important to me not only to be an example of a financially literate Latina, but to teach as many people as possible about the principles of money. I truly believe that each new generation can be better equipped if we help them. That’s why I firmly believe that the stories we share are important. Our experiences matter and how we lead our communities matters.

It’s heartbreaking to read statistics about how far behind the Latino community is when it comes to the wealth gap. I know there is still a lot of work to do, but I have great hope and confidence that we will make progress and create generational wealth within our community. With over 62 million Latinos living in the United States, we are a force! But there is also the need for education, leadership and opportunity in financial spaces. For us, financial literacy is the stepping stone to success.

Is there a particular positive experience you’ve had with financial literacy resources that you’d like to share with other members of the LatinX community looking for support?

There are lots of resources that i like and who have helped me throughout my journey towards acquiring financial knowledge. For starters, I always recommend Investopedia’s ‘term per day’. This is a daily email that details financial terms that help you learn all the investment lingo – and there’s quite a bit of lingo out there. But reading this daily email will only take you a few minutes and is extremely beneficial.

Second, I strongly believe that social media plays such an important role in our lives today and making sure you expose yourself to content creators and educators who teach and break down complex topics is one of the best ways to become familiar with something you don’t know much about. It also helps you build a community and find like-minded people who can also be part of your successful journey.

Finally, my program “The Investment Workshop” helps people start investing, especially if investing seems overwhelming. I teach students how a simple and diverse investment can be your most powerful tool for financial success. You can find more information at or on social media: @investinglatina

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Geraldine L. Melton