Vanessa Ideh Adekoya: Gender equity cannot exist without financial literacy for women | The Guardian Nigeria News
A popular wealth builder once said, “When money realizes it’s in good hands, it wants to stay and multiply in those hands.” This is what Vanessa Ideh Adekoya represents in her industry. She understands the power of merging financial literacy with creativity, and has successfully turned YouTube into a lucrative business, and now teaches other women how to do it.
In April 2020, she joined Youtube and started creating content on current topics, and in June 2021, the Certified Financial Education Instructor (CFEI) and former accountant decided to start from scratch and create a brand new channel called Launch To Wealth. The platform has now become a gold mine, making Vanessa one of the best black Youtubers in the world.
In November 2021, she earned $23,700 from her YouTube channel and her subscribers have grown significantly. The inspirational financial coach has turned her hobby into a career and she’s reaping the rewards of her hard work, hard work and tenacity.
In this interview with ESTHER IJEWERE, she shares her passion for gender equity and how she uses her platform to teach women the importance of financial freedom.
Influence from childhood
Yes, my childhood influenced me in some way. I can look back on my childhood and find patterns of creativity and expression through words. At the same time, I’ve always been good with numbers, so I knew that anything I did as an adult had to allow me to use those skills simultaneously.
Why I pitched my tent in the financial literacy sector
To make a mark in the world of financial literacy as a digital creator is to come full circle with myself. Since knowing myself I have been a confident speaker and creative thinker, but growing up in an African household I felt there was no way for me to express my natural talents and be financially stable in same time. You were either a broke artist or an educated professional. So I decided to be an educated professional and it doesn’t get any more professional than being an accountant.
However, after landing a job at one of the big four accounting firms, I quickly realized that I would never feel fulfilled if I didn’t have the ability to be creative and speak often as part of my work. It was then that the search for an alternative path began. I had coffees with people who worked in marketing, PR and other areas of communications, but it wasn’t until I found a brand called Clever Girl Finance that I got the hang of it. felt like someone had created exactly what I wanted to create. I did some further research and found that she was a Certified Financial Education Instructor, so I became her too; the rest is history.
The journey so far
It was amazing. For many days I feel like I’m living in a dream, as I recognize what a privilege it is to present yourself as yourself, to work in a field in which you were naturally designed to work. and make a difference in the lives of many. I see it as the goodness of God and I never want to take it for granted.
Challenges I encounter in my work
It depends on the room I’m in. In some spaces, the challenge is to explain exactly what I do for a living. In other spaces, the challenge is finding the right people to join my team so we can move the vision forward. However, no matter what challenges I face, I always find joy in what I do.
Society and support for content creators
It’s a relatively new field and so people don’t understand it enough to appreciate it. It’s only a matter of time, however. I see that will change in the future.
Other projects and activities
I am currently working on a project that would highlight the economy of creators. It’s something I’m so passionate about, because it’s the reason why I’m able to do what I do in a sustainable way.
What I like most about my job
The level of impact my work has; people literally pray for me every day, because I expose them to opportunities they wouldn’t otherwise be exposed to.
Three women who inspire me and why
Bola Sokunbi: CEO of Clever Girl Finance; I love that she had the audacity to build a platform centered around women and money. These are two subjects that fascinate me and as far as I am concerned, she is a role model.
Tara Durotoye: CEO of House of Tara; I love his love for life and for people. She does wear many hats and I don’t think it’s easy for anyone.
Myleik Teele: CEO of Curlbox; she is a woman who believed she could and did. She built a social media community and then turned around to build an amazing business around the needs of women in her community. It is remarkable in my humble opinion.
How I use my passion for financial literacy and gender equality to create space for other women in the industry
I actually have a gated community for black women in financial literacy and media. It’s one of my most recent projects and something I’m very passionate about. I love to see women flourish and succeed.
One thing I wish to change in the world
I would make room for more black women to flourish; we need more women at the table.
How to empower women in society
Teach them how money works. I don’t think women can be self-sufficient if we are not financially self-sufficient.
To be a ruby woman
My audacity. I think it takes a lot of courage to break away from a traditional path, come clean about who you are, and then find or create a path that lets you show your best side. A lot more people would do it too if they had the daring, so I would say daring makes me unique.
To young women trying to find their way in life
I would probably say two things:
Who you are is enough. Find where people like you get paid and go there.
Give yourself options. You never want to be in a situation where you feel stuck, so be sure to make decisions that open up multiple opportunities for you.