With data as the core, build a new financial management ecosystem of the entire value chain

(reporter: XIE Xiaohua)

The digital evolution of various industries is driven by the constant change in technology. Regarding the optimized operation model of the commercial link, it is a critical issue for the field of financial management that the way the back-end financing uses digital technologies improves the quality and efficiency to guide the operation. and business management. YIN Yueqin, a pioneer in the field of financial management in China, has used current technologies such as big data, AI and RPA, developed a series of intelligent financial management systems. Thus, the complete connection with data as a central element has been achieved; a new financial management ecosystem integrating all the elements, all the sectors and all the value chains has been built. It can be said to have brought a major breakthrough to the digital intelligence transformation of the financial management industry.

As a senior financial management expert, YIN Yueqin has extensive research in economics, statistics, information management, financial management and other fields. According to her, although the current financial computerization of enterprises has made great progress, there is still a lot of room for improvement; there are still many challenges to overcome in terms of information sophistication and digital “productivity”. In order to better empower these digital tools to strengthen financial management, YIN Yueqin has devoted itself to developing a number of intelligent financial management systems, which have not only added prediction scenarios to financial management, but also improved the precision of the analysis. The rational allocation of resources was achieved through the “magic” analysis of data; The refined operation and business innovation of enterprises are effectively supported by financial analysis solutions throughout the industry chain, which has brought about great repercussions in the industry.

YIN Yueqin believes that today’s business model, market demand and control environment are rapidly changing, requiring financial management not only to keep pace, but also to “look ahead”: forecast scenarios in advance, so as to gain more initiative for business decision-making. Considering this, YIN Yueqin independently developed the enterprise decision-making system based on financial data analysis, which built an enterprise budget function for financial management and control. The system can help business departments better plan business plans and resources through decision simulation and execution monitoring, to realize the integration of long-term plans and short-term plans. , business processes and financial results, and achieve excellent performance. Simultaneously, the system can continuously adjust the parameters to bring the forecast scenario closer to the actual scenario, analyze and build a budget model from multiple perspectives such as sales, profit, cost, cash flow, etc., divide budget implementation into business practices. , and realize the reverse orientation of the enterprise-oriented budget model, so as to realize the integration of operations, seize the decision-making initiative with “preventive action”, and enable enterprises to compete fierce market. The system has been widely praised in market application, creating enormous economic and social benefits.

In response to the new situation, in addition to calmly responding to market adjustments, YIN Yueqin also requires the financial management system to have multi-perspective, multi-dimensional and multi-level analysis capabilities. In his view, the financial management system should not only analyze the financial situation from a financial point of view, but also think about the integration of business and finance. It should view finance from a business perspective and business from a financial perspective, and enable the creation of enterprise value through sophisticated financial management. Under such a standard, the Financial Centralized Management System of Industry and Finance Integration came into existence. By using advanced analysis technology to analyze large-scale data, the system can make predictive judgments based on visual analysis and data mining results, and obtain business insights based on the data; meanwhile, it can use deep learning and AI to exploit the internal characteristics and laws of data quickly and accurately, making accurate predictions based on the model and performing continuous self-optimization. The system can flexibly combine data from multiple perspectives, find the hidden logical relationship between data, help enterprises better understand potential user needs and uncover market rules, so as to allocate resources wisely. rational and to develop and innovate products and services. more relevant to users and markets. The R&D, promotion and application of this system has promoted the continuous deepening of the integration of industry and finance, realized the transformation of the value of finance from focusing on records to help discover high-value products, high-value markets and high-value customers. , helping the business departments of the company that used it to better coordinate resources, thus maximizing the overall value of the company. And its market value and application prospects have been generally recognized and praised by industry insiders.

Some industry experts said that the biggest breakthrough of the intelligent financial management system developed by YIN Yueqin is its full system support, full system automatic linkage, intelligent collection of full information and vision full of data. This logic algorithm and correlation mining not only breaks the bottleneck of digital transformation of financial management, but also reshapes the financial function. YIN Yueqin takes its series of self-developed intelligent financial management systems into the technological “no man’s land”, leading international financial management to a new pattern. From then on, finance will no longer be the processor and recorder of transactions, but also the controller of business risk and the support of business development, and more importantly, the creator of diversified value.

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Geraldine L. Melton